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LED displays have an affordable price?

LED electronic boards are the advertising tool with the best price/performances rate. Once purchased they function 24 hours a day, 7 days a week, for several years. The usage of other promotional media require the payment of a monthly fee, without obtaining the property and without the certainty to reach the target audience.
From the entrepreneur point of view, a variable message electronic sign shouldn"t be considered as a cost but as an investment. Considering the return on invested capital, the luminous signs are not expensive at all. A well positioned bright sign pays for itself several times.